Fardhan Ahmed

iPrice simplifies online shopping by comparing millions of products across top e-commerce platforms like Lazada, Shopee, and Taobao. Since 2014, we’ve helped users in seven countries find the best prices effortlessly.

Available Platforms

Website, iOS & Android

Design Challenges & Solution

Problem Statement

Complex loans, weak app engagement, and outdated branding slowed iPrice’s growth.

My Role

Product designer responsible for increasing the overall user experience of the platform.

Solution Overview

Optimized iPrice’s loan application, built a funnel to drive app downloads, and refreshed the color scheme to enhance UX and brand appeal.

Design Challenges & Solution

Problem Statement

Complex loans, weak app engagement, and outdated branding slowed iPrice’s growth.

My Role

Product designer responsible for increasing the overall user experience of the platform.

Solution Overview

Optimized iPrice’s loan application, built a funnel to drive app downloads, and refreshed the color scheme to enhance UX and brand appeal.

Design Process

User Research

Unveiled user pain points through interviews, surveys & website analysis. Key finding: users struggled with confusing loan options, leading to cart abandonment. This informed the design of a more user-friendly loan experience.

UI Design

Focused on improving user flow by strategically integrating mobile app downloads after encountering loan options or browsing products. Implemented clear calls to action with compelling visuals to drive app downloads. Additionally, research-driven color palette optimization aligned the brand with industry trends, potentially increasing user engagement.

Design Process

User Research

UI Design

Results

Metrics: Loan application conversion rate (Before: 2%, After: 5%); Mobile app download rate from e-commerce platform (Before: 10 downloads/week, After: 25 downloads/week); Brand awareness survey results (Before: 60% recognize brand logo, After: 75% recognize brand logo);

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