Vango
Vango is a farm-to-table delivery app that simplifies access to the freshest produce. We connect busy consumers directly with local farmers, ensuring transparency and quality. Through our user-friendly app, you can easily order seasonal fruits and vegetables delivered straight from the farm, guaranteeing peak freshness and convenience.
Available Platforms
iOS & Android
Design Challenges & Solution
Problem Statement
Consumers struggle to find high-quality, farm-fresh produce due to busy schedules and limitations of traditional grocery stores. This app aims to bridge the gap by offering a user-friendly platform for direct delivery of farm-fresh fruits and vegetables.
My Role
Founding product designer responsible for designing the app.
Solution Overview
Vango connects consumers directly with local farmers market, allowing for easy ordering and delivery of farm-fresh fruits and vegetables, prioritizing both convenience and peak quality.
Design Challenges & Solution
Problem Statement
Consumers struggle to find high-quality, farm-fresh produce due to busy schedules and limitations of traditional grocery stores. This app aims to bridge the gap by offering a user-friendly platform for direct delivery of farm-fresh fruits and vegetables.
My Role
Founding product designer responsible for designing the app.
Solution Overview
Vango connects consumers directly with local farmers market, allowing for easy ordering and delivery of farm-fresh fruits and vegetables, prioritizing both convenience and peak quality.
Design Process
User Research
User research was core to Vango's design. Surveys and interviews with busy professionals, health-conscious eaters, and families helped us understand their needs for fresh produce shopping.
User Flow
The user flow is designed for simplicity: onboarding, browsing seasonal offerings, making informed choices with product details, optional customization, checkout with delivery tracking, and the option to simplify future purchases with reordering and subscriptions.
UI Design
Vango's UI is clean, beautiful, and user-friendly. High-quality visuals highlight fresh produce, while a curated homepage, informative listings with search, and a user-friendly cart streamline the farm-to-table experience for busy consumers.
Design Process
User Research
User research was core to Vango's design. Surveys and interviews with busy professionals, health-conscious eaters, and families helped us understand their needs for fresh produce shopping.
User Flow
The user flow is designed for simplicity: onboarding, browsing seasonal offerings, making informed choices with product details, optional customization, checkout with delivery tracking, and the option to simplify future purchases with reordering and subscriptions.
UI Design
Vango's UI is clean, beautiful, and user-friendly. High-quality visuals highlight fresh produce, while a curated homepage, informative listings with search, and a user-friendly cart streamline the farm-to-table experience for busy consumers.
